Lala, known by most as the artist behind Lala's Updos Brand, is a bridal stylist and educator based in Ft. Lauderdale, FL who travels around the world sharing her passion for upstyling with fellow artists through her Educational Program and Hair Show performances.

Owner of Lala's Updos Bridal Academy and founder of Lala’s Tools with over 15 years of experience, trained in Europe and United States, published in all the prestigious magazines from the Beauty Industry such as Modern Salon, American Salon, Behind The Chair, Beauty Launchpad, New Trends Hair, Beauty Business, and winner of 2015 One Shot Award - Updo Category from Behind the Chair, Lala has rapidly become a leader in the bridal industry through her large variety of styles, and her educational tutorials. People around the world fell in love with the beauty of her styles and techniques, being a source of inspiration for all the big social media accounts, who constantly share her work.